G-SHOCK
#ABSOLUTETOUGHNESS
G-SHOCK is the epitome of absolute toughness. To stay true to our roots and embody our street style persona, we ran scrappy photoshoots all over the streets of New York for three very different accounts.



































SOCIAL DIRECTOR: Shawn Francis
CD: Anthony Pappalardo
PHOTOGRAPHER: Cole Giordano
COPYWRITER & PRODUCER: Ryan Kane