HPNOTIQ 20th
#OUTTHETRUNQRECORDS
To celebrate 20 years in the building, while paying homage to our music roots, we created a completely “real” record label with Genius, ready to sign some new talent. We brought out FatboySSE as the face of Hpnotiq to try and lock down some other big names like T-Pain, Guapdad4000, Beanz and Melli.
We created a microsite breaking down our lyrical history in hip hop with shout outs from legends like Lil’ Kim to Drake.
Check out the full site here: Out The Trunq Records
To close out our partnership with Genius, we had our head honcho FatboySSE star in a real episode of Genius’s Co-Sign series where he rated up and coming artists on whether or not they’d be a good fit for Out The Trunq Records.
CD: Ryan Warnberg
DESIGNER: Yurong Wu
COPYWRITER & PRODUCER: Ryan Kane
ADDITIONAL CREATIVE PROVIDED BY GENIUS