HPNOTIQ
#HQSipcom
To bring the Blu to a new generation in an iconiq way, we created our very own animated "Sipcom" with our “Iconiq Director” Fat Joe and the legend Jim Jones. For those who know, you’ll recognize quite a few easter eggs throughout.
To hype the series we had Fat Joe and the King Capo himself break it down with Hypebeast, and Drink Champs.
CD: Ryan Warnberg
SENIOR COPYWRITER: Greg Bruce
COPYWRITER: Ryan Kane