KIDS FOOTLOCKER

#BackToTheNewSchool

Kids Footlocker knew going back to school in 2021 was going to be different. That’s why we acknowledged that it’s okay for it to be different. So instead of just going back to school, we welcomed them Back To The New School.

See more of the stylings here: Fit Check

Working with kids can be hard, but making TikToks with them… is kinda fun. Using BTS and produced shots, we worked with the kids to create videos they would want to see on their feed. Here are two of those videos.

Finally we took our energy in-store, creating a playful space for excited kids to thrive and pull together new fits, ripe for going Back To The New School.

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CD: Jeff Weber

COPYWRITER & PRODUCER: Ryan Kane