OPTIMUM
#GETCLOSERGOFARTHER
Internet companies are all the same. At least that’s what Optimum wanted to break away from. So, when they found their biggest claim in 15 years, we helped them rebrand and show that connection is about more than your Internet.
After re-establishing Optimum as a step above everyone else, we kept the momentum going with a follow up campaign showing what it truly means to go farther.
Like the song? We worked with Nashville singer-songwriter Rozes to create an original song to convey what it means to get closer and go farther.
Listen to it here: ‘Away We Go’ by Rozes
ECD: Emily Sander
CD: Will Gardner & Josh Parschauer
ART DIRECTOR: Alex Bohner
COPYWRITER: Ryan Kane