W SOUTH BEACH
#WSOBE
W South Beach isn’t like the other W Hotels. It’s an oasis in the middle of paradise. We curated their look through extensive photoshoots, an in-the-know tone of voice and to die for events so that we became known as the best place to stay in Miami.

































On social, in between pics of paradise, we’d shower our fans with glimpses of Miami’s hottest events, all happening under our roof.
SOCIAL DIRECTOR: Shawn Francis
PHOTOGRAPHER: Chris Carter
COPYWRITER & PRODUCER: Ryan Kane